Friday, May 19, 2006

The First Olive Outta the Bottle?

My dad uses the saying "the first olive outta the bottle is the toughest" to explain how hard it is to convince the first person in a group to make a change/commit to a project/etc.

Arbitron Corporation may be breathing a sigh of relief this morning as they have gotten their first olive out in terms of a corporate commitment to their Portable People Meter (PPM) ratings service.

In a story from Radio and Records, CBS-Radio--the nation's second-largest group owner with 179 stations in mostly Top 50 markets--has agreed to a seven year deal with Arbitron to use the electronically gathered ratings data in their advertising negotiations.

Read the R&R article here
Read a press release from CBS Radio here.

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