My dad uses the saying "the first olive outta the bottle is the toughest" to explain how hard it is to convince the first person in a group to make a change/commit to a project/etc.
Arbitron Corporation may be breathing a sigh of relief this morning as they have gotten their first olive out in terms of a corporate commitment to their Portable People Meter (PPM) ratings service.
In a story from Radio and Records, CBS-Radio--the nation's second-largest group owner with 179 stations in mostly Top 50 markets--has agreed to a seven year deal with Arbitron to use the electronically gathered ratings data in their advertising negotiations.
Read the R&R article here
Read a press release from CBS Radio here.