It's not about you, it's about the listener

I thought that this little news blur in Radio and Records this morning was pretty darn insightful.

Read it here, first.

Radio program directors often feel like they need to come up with the slick station moniker ("Washington's Superstation") in order to be perceived among the industry as good marketers. But, so often those monikers mean very little to the listeners. I'd say I agree with Sirius' Coleman, what listeners ...especially talk radio listeners...care about is the personalities associated with the station. This is a point that I make in a chapter on talk radio in Susan Eastman's Media programming book.

Don't tell them you are "The Hot Talk Station." What does that mean? Tell them you are the home for G. Gordon Liddy.