Monday, September 26, 2005

Bid 4 Spots

Thanks to the Radio Marketing Nexus blog, information on a new way for radio stations to clear out a bunch of last minute ad inventory. Because "the plan takes off whether there's someone in the seat or not" the pressure to fill up all your avails is high.

Introducing Bid 4 Spots.

A very interesting idea, which is explained in more detail at this link.

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