Short Film Shows the Power of the Right Words

Many thanks to former student Jennifer Robinson, now of the Interactive Television Research Institute in her native Australia, for passing on this short film that shows the impact that good marketing can have.

It's less then 6 minutes long...

Give it a look.

The Story of a Sign

Can't Spot Too Good to Be True? Let the FTC help you.

Day after day desperate consumers buy products that claim to be effective in curing such maladies as baldness, impotence, obesity, and diabetes. The government has agencies that hold news conferences, print brochures and produce public service announcements trying to warn us that if something is too good to be true, IT IS!!!

But, when surfing the web we don't think about what we know...especially if we are surfing trying to find solutions to our woes. So, the FTC has started to try and protect us in a novel way...by producing fake websites that try to get you to purchase a fake product (using the same tactics other actual sham products use). When you click the "order now" link, the government agency snaps you back into reality...

Check it out yourself!

Thanks to IU Dept. of Telecomm Law & Policy professor Herb Terry for bringing it to my attention!