Results of Super Bowl Ad effectiveness

I know that we're more than a week removed from it...but things have been a little busy here at IU-Bloomington.

In fact, it's taken an ice storm to close the University (at least until noon today!) for me to find time to post this.

Another excellent bit of Super Bowl Advertising Research Done by the folks at Media Post and The Center for Media Research (you should really subscribe to their email newsletter!!)

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Ad Rankings For Your Super Bowl File

by Jack Loechner, Monday, Feb 12, 2007 8:30 AM ET

Ad Rankings For Your Super Bowl File If you missed the complete ad review, or real time reactions to the ads by USA Today, here's a data summary to close out the season. In addition, there's a link at the conclusion of this Brief to view each of the ads individually, for which advertisers paid up to $2.6 million for a 30-second spot. USA TODAY assembled 238 adult volunteers in Houston and McLean, Va., and electronically charted their second-by-second reactions to ads during the Super Bowl. Opinions Unlimited and Shugoll Research chose the volunteers, who used handheld meters to register how much they liked each ad, and a computer continuously averaged the scores. The scores shown in the chart are the highest average for each ad. 10 Most Popular Ads From USA TODAY's Super Bowl Ad Meter Company Description Length(sec) Qtr Score Budweiser Crabs worship Bud ice chest. 30 4th 8.56 Budweiser Stray dog and the Clydesdales. 60 2nd 8.29 Bud Light Rock, Paper, Scissors game for beer. 30 1st 8.28 Doritos Guy in car, girl show Doritos qualities. 30 1st 7.95 Bud Light Immigrants learn to ask for Bud Light. 30 1st 7.87 Bud Light Wedding shortened by auctioneer. 30 1st 7.83 Bud Light Ape loses out on beer while posing. 30 3rd 7.76 FedEx FedEx truck on the moon. 45 1st 7.74 Snickers Mechanics enjoy candy bar. 30 1st 7.57 Bud Light Scary hitcher gets ride for Bud Light. 30 3rd 7.51 Source: USA TODAY, February 2007 The Rest Ranked by Average "Like" Score Company Description Length(sec) Qtr Score Blockbuster Rabbit uses (real) mouse to order. 30 1st 7.44 NFL Fans mourn end of season. 30 4th 7.43 Coca-Cola No more regrets for old man. 30 2nd 7.36 Snapple Green Tea Fan researches mystery ingredient. 30 4th 7.27 Taco Bell Lions chat about new Taquitos. 30 3rd 7.26 CareerBuilder.com Dodging darts in office jungle. 30 2nd 7.10 Emerald Nuts Robert Goulet and low energy danger. 30 3rd 7.07 General Motors Factory robot dreams he's fired. 60 2nd 7.06 E-Trade What one finger can do. 30 4th 7.05 Schick Quattro tested in gym workout. 30 1st 6.99 Coca-Cola Video game guy does good deeds. 60 2nd 6.96 T-Mobile Fan doesn't recognize Charles Barkley. 30 3rd 6.91 Toyota Tundra accelerates, stops at cliff. 30 1st 6.81 Disney Movie trailer for Wild Hogs. 30 2nd 6.74 Bud Light Slapping replaces fist bumping. 30 2nd 6.71 Sierra Mist Beard comb-over doesn't work. 30 1st 6.66 CareerBuilder.com Fight for promotion in office jungle. 30 3rd 6.54 CareerBuilder.com Performance review in office jungle. 30 4th 6.52 Coca-Cola Black History Month tribute. 30 2nd 6.50 Chevrolet Bare-chested guys wash HHR. 30 2nd 6.47 Coca-Cola Inside a Coke vending machine. 60 3rd 6.44 Bud Select Jay-Z, Don Shula play 3-D football. 30 4th 6.30 Frito-Lay Black History Month tribute. 30 2nd 6.30 Doritos Checkout girl gets excited. 30 2nd 6.18 FedEx Can't judge people by their names. 30 3rd 6.16 Sierra Mist Karate students defend soft drink. 30 1st 6.15 Disney Movie trailer for Meet the Robinsons. 30 3rd 6.10 Prudential Financial What rocks can do for you. 30 4th 5.96 Izod PerformX sportswear in the snow. 30 4th 5.89 Sprint Mobile broadband connections. 30 2nd 5.81 Chevrolet Stars sing songs with Chevy in lyrics. 60 1st 5.78 E-Trade Bank robs customers. 30 3rd 5.70 Lionsgate Movie trailer for Pride. 30 1st 5.63 Toyota Tundra tows load on see-saw ramp. 30 3rd 5.63 Hewlett-Packard PC, motorcycles, American Chopper star. 30 4th 5.60 Honda Fuel efficiency of Hondas. 30 4th 5.49 Honda Elvis' Burning Love for new CR-V. 30 4th 5.38 GoDaddy.com GoDaddy marketing department parties. 30 1st 5.28 King Pharma. Guy in heart suit attacked by risks. 60 2nd 5.23 Van Heusen Man dressed for any occasion. 30 3rd 5.04 Nationwide Ins. Kevin Federline dreams of rap career. 30 3rd 4.94 Weinstein Co. Movie trailer for Hannibal Rising. 30 4th 4.77 Source: USA TODAY, February 2007 5 Least Popular Ads Company Description Length(sec) Qtr Score GoDaddy.com 2nd airing of marketing department. 30 4th 4.71 Garmin GPS navigator vs. paper map monster. 30 2nd 4.34 Flomax Prostate drug lets men bike, kayak. 60 4th 4.22 Revlon Colorist Sheryl Crow sings new song. 60 3rd 4.09 Salesgenie.com Salesgenie.com helps sales success. 30 1st 4.05 Source: USA TODAY, February 2007 And, how did the (some of) the advertisers fair with regard to market share of web visits on Super Bowl Sunday... The advertiser websites with the largest increases in market share of visits on Super Bowl Sunday versus Feb 3, 2007 were: Super Bowl Advertiser Websites Ranked by Change in Market Share of Visits, Feb. 4, 2007 vs. Feb. 3, 2007 Advertiser/Product Domain Change in Market Share King Pharmaceuticals/AHA www.beatyourrisk.com 1727% Budweiser www.bud.tv 1401% Salesgenie.com www.salesgenie.com 534% Pepsi www.pepsi.com 374% Snickers www.snickers.com 234% Bud Light www.budlight.com 195% Go Daddy www.godaddy.com 74% Doritos www.crashthesuperbowl.com 69% Van Heusen / IZOD www.pvh.com 66% Budweiser www.budweiser.com 56% Garmin www.garmin.com 44% Hannibal Rising www.hannibalrising.com 35% Emerald Nuts www.emeraldnuts.com 33% Taco Bell www.tacobell.com 29% Career Builder www.careerbuilder.com 25% Source: Hitwise Note - the data is based on the daily market share of visits, which is the percentage of traffic, comparing February 4, 2007 visits versus February 3, 2007 visits among all US Internet users from the Hitwise sample of 10 million US Internet users Please go here to view each of the ads individually