In fact, it's taken an ice storm to close the University (at least until noon today!) for me to find time to post this.
Another excellent bit of Super Bowl Advertising Research Done by the folks at Media Post and The Center for Media Research (you should really subscribe to their email newsletter!!)
|Ad Rankings For Your Super Bowl File|
|by Jack Loechner, Monday, Feb 12, 2007 8:30 AM ET|
| Ad Rankings For Your Super Bowl File |
If you missed the complete ad review, or real time reactions to the ads by USA Today, here's a data summary to close out the season. In addition, there's a link at the conclusion of this Brief to view each of the ads individually, for which advertisers paid up to $2.6 million for a 30-second spot.
USA TODAY assembled 238 adult volunteers in Houston and McLean, Va., and electronically charted their second-by-second reactions to ads during the Super Bowl. Opinions Unlimited and Shugoll Research chose the volunteers, who used handheld meters to register how much they liked each ad, and a computer continuously averaged the scores. The scores shown in the chart are the highest average for each ad.
And, how did the (some of) the advertisers fair with regard to market share of web visits on Super Bowl Sunday... The advertiser websites with the largest increases in market share of visits on Super Bowl Sunday versus Feb 3, 2007 were:
Note - the data is based on the daily market share of visits, which is the percentage of traffic, comparing February 4, 2007 visits versus February 3, 2007 visits among all US Internet users from the Hitwise sample of 10 million US Internet usersPlease go here to view each of the ads individually