Thursday, February 01, 2007

Boston Bomb Scare=Another Promotion Gone Bad

Recently I've been posting on a radio promotion gone wrong (see here and here).

Well, check out another example. This time (thank goodness) without any fatalities but what surely inconvenienced thousands of people in Boston. Be sure to watch the video link if you've got a high-speed connection.

Incredible. Could it be that our cluttered advertising environment has led to situations where marketers lose their common sense in desperate attempts to cut through?

One nationally syndicated disk jockey thinks so, check it what Mancow thinks here.

1 comment:

Sam said...

More importantly, the Hoosiers are No. 10 in the latest RPI.