One of the largest CHR's in the country has made a deal with Cingular wireless to deliver their audio to subscribers' cell phones. Subscribers can also get downloads of special podcasts of artist interviews, plus get a signal sent to their phone 15-minutes before their favorite song is set to play.
Check out the Radio and Records article here: Click Me
The station, Z100, is owned by Clear Channel which says it will make similar deals with other stations in the coming months. The stations get very little of the roughly $4 monthly fee--most of it goes to Cingular. But, it's a way to get the station in the minds of listeners in a mobile way.
Wednesday, September 06, 2006
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