As many of you may know, the longtime guilty pleasure of many (mostly male) listeners in large market radio--Howard Stern left the broadcast airwaves in January of this year to begin a long-term deal with Sirius Satellite radio.
Sirius paid millions to Stern, and basically turned over several channels of their satellite to his programming "prowess."
But now a new study suggest that just about all the damage has been done to FM stations that programmed Stern (and were left to find his replacement). The study, conducted by Jacobs Media a rock n roll consultant house in Detroit, found that more than 3 out of every 4 former broadcast Stern listeners opted to stay put with their broadcast options rather than sign up of satcasting.
And, this wasn't just a small survey, either....over 25,000 respondents.