Tuesday, November 15, 2005

Nielsen accepts the inevitable, but are they truly on board?

Here's an article from Media Daily News.

It seems that after remaining very quiet about the Portable People Meter, a project they are supposedly working with Arbitron on developing, they have now very publicly put it on their R&D front burner. Why? Because after about three years (maybe longer) of saying that they were hoping to work cooperatively with Nielsen on the project--which, if you don't know, will use inaudible tones embedded in all sorts of media from radio to tv to cable to in-store music--have now started discussing a "Radio First" strategy. This is, supposedly, where Arbitron will utilize the PPM technology and get the radio industry measured using it first.

No comments: